Zara dream

zara dream

At sunray.media, every project is a blend of creativity and precision, meticulously crafted with a deep understanding of brand identity, strategic positioning, and innovative design. We bring brands to life through thoughtful rebranding, compelling visual strategies, and dynamic animations, ensuring each project shines with distinction and impact.

01 - Brief

Branding: Refined and structured the brand identity to ensure clearer positioning and consistent visual communication. This included adjusting the color palette, defining visual styles, and creating flexible branding variations suitable for ongoing use across social media and marketing materials.
Graphic Design & Social Media / Marketing Campaign:
Designed and managed social media content supported by cohesive graphic design to strengthen brand presence and engagement. Content themes and visuals were aligned with Zara Dream’s goals, ensuring a consistent and recognizable look across all platforms.
Ads Planning (3-Month Strategy):
Developed a structured three-month advertising plan outlining campaign phases, content direction, and promotional focus. The plan was created to support steady growth, optimize budget allocation, and maintain consistent visibility and performance across paid social channels.

02 - Branding
Logo with the words 'DREAM' in large blue uppercase letters and 'CLOTHING' in smaller black uppercase letters on a white rectangle beneath.Dark blue card on a blue background with the words 'zara DREAM' in white elegant font.
03 - Graphic Design & Social Media
Collage of Zara Dream promotions including jeans priced at 5800 RSD, a woman wearing navy blue with sunglasses, a 30% discount on online shop items, and customer reviews in Serbian.
Smartphone lying on dark blue silky fabric with 'zara DREAM' text on the screen.