kalea
kalea

At sunray.media, every project is a blend of creativity and precision, meticulously crafted with a deep understanding of brand identity, strategic positioning, and innovative design. We bring brands to life through thoughtful rebranding, compelling visual strategies, and dynamic animations, ensuring each project shines with distinction and impact.

01 - Brief
Branding: Refined and adapted the existing brand identity to better align with Kalea’s positioning and communication goals. This work focused on adjusting the color palette and creating several visual variations to ensure flexibility and consistency across different social media formats and marketing materials, while maintaining a cohesive and recognizable brand presence.
Graphic Design & Social Media / Marketing Campaign: Planned and executed targeted marketing campaigns supported by high-quality graphic design and social media content. Visual assets and messaging were developed to strengthen brand awareness, communicate Kalea’s value proposition, and drive audience engagement across relevant digital channels.
Web Design & Webflow Development: Designed and built a modern, responsive website with a strong focus on user experience and clarity. The Webflow-based implementation ensures intuitive navigation, fast load times, and full responsiveness across devices, positioning the website as a central hub for Kalea’s digital presence.
02 - Branding
Kalea brand name displayed twice with the phrase 'namještaj PO MJERI' between them on a dark background.Red KALEA logo twice, with text 'namještaj PO MJERI' underneath the second logo on a light background.
Logo featuring the text 'KALEA' with 'namještaj PO MJERI' between two 'KALEA' logos on a light background.Kalea brand name with the phrase 'namještaj po mjeri' indicating custom furniture in unique stylized font on a dark background.
03 - Graphic Design & Social Media
Side-by-side Instagram-style posts featuring KALEA furniture: left, a beige tufted sofa named GRACIA with dimensions 102x200 cm; right, a white dining table with chrome legs and blue chairs, dimensions 156x53x84 cm.
Four smartphone screens displaying furniture ads for Kalea, featuring sofas, chairs, and discount offers of 20% and 25%.Teal upholstered sofa with quilted backrest in a modern living room setting with bookshelf and pendant light.
04 - Web